"Aaron, just wanted to say your Anti-Sales Playbook is a game changer. I had a call today and just focused on 'serving' instead of 'closing' like you said. The whole vibe was different, so much less pressure. Thank you!"
From a new entrepreneur who just had a mindset shift
"OMG mate, you won't believe it. I used the 'Clarity-First Questions' from your playbook on a call this morning... and I just signed the client! At my full price! It just flowed. Buzzing!"
From a service provider who got a tangible result
"Needed to message you. For years I've had a genuine fear of sales calls. Read your playbook last night and the bit about reframing rejection... honestly, it's like a weight has been lifted. Feeling hopeful for the first time in ages."
From someone who struggled with fear
"Have to admit I was sceptical as I hate all things 'sales', but your playbook is brilliant. No fluff, no sleazy tactics, just genuinely good advice that actually feels like me. The 'Power of the Pause' is genius. Cheers for this!"
From a creative who hates traditional 'sales'
FREE ANTI-SALES PLAYBOOK
The Anti-Sales Playbook.
Your Free Guide to Getting Paid Without Feeling Like a Fraud.
Finally, a simple method to sell with total confidence and authenticity, helping you to stop second-guessing your worth and start achieving the results you deserve.
Steal it before it's gone.
Where should we send it to 👇


Scroll down to learn more


A Note From Aaron
This playbook was created for entrepreneurs and creatives alike who have a brilliant offer and who secretly feel like an imposter when it's time to sell.
If you're tired of that knot in your stomach and ready to make sales feel inspiring (and profitable), this is your first step. It’s time to achieve your goals by being more of yourself, not less.
Download the free playbook now
Go from Technique to Belief
Discover why the secret to getting "better at sales" has nothing to do with scripts, and everything to do with building an unshakable belief in your own value.
Go from Closing to Clarity
Learn how to reframe every sales conversation as an opportunity for connection, using 3 simple "Clarity-First Questions" that build trust naturally.
Go from Fear to Flow
Get a simple but powerful exercise to reframe rejection, helping you to handle any "no" with ease and maintain your confident energy.

FREE ANTI-SALES PLAYBOOK
