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Why "Saving for a Rainy Day" Is Keeping You Stuck (The Psychology of Scarcity)
We are always taught to be "sensible" with money.
You know the drill. Budget for the worst-case scenario. Save for a rainy day. Prepare for disaster.
I actually believe this advice is dangerous.
Aaron Tahir
Jan 183 min read


NEW YEAR, NEW ME
We are currently sitting in that strange, quiet gap between the wrapping paper being torn off and the fireworks going off. It is December 28th. The world calls this "Betwixtmas."
Aaron Tahir
Dec 28, 20254 min read


The 2.0 Christmas Manifesto
As you sit here today, surrounded by the wrapping paper and the noise of the festivities, I want to give you a gift that doesn't fit under a tree.
We have spent this year dissecting the lies of the 1.0 Mind. We have looked at why you stay stuck in the Comfort Crusher, why you believe the Certainty Lie, and why you grip your money with a fear that stops the flow.
Aaron Tahir
Dec 28, 20254 min read


THE END OF 2025
Can you believe we are here? The end of 2025 is approaching. We are standing at the finish line of another transformative year.
Right now, the collective consciousness is doing what it always does. It is panicking. The 1.0 mind is looking at the calendar, looking at the "to-do" list, and screaming, "I haven't done enough! I need to push! I need to sprint!"
Aaron Tahir
Dec 28, 20254 min read


THE ‘HOW’ ADDICTION
We are addicted to the 'How'. We treat it like a magic key. We believe that if we just find the perfect strategy, the perfect script, or the perfect funnel, everything will click into place. But here is the hard truth that your 1.0 mind doesn't want to hear.
Aaron Tahir
Dec 7, 20254 min read


The Comfort Crusher
We are biologically wired to seek comfort. In my own experience, I remember constantly being in the "hustle" culture for a long period. It felt heavy, it felt like hard work, and it was certainly not effortless. But I kept doing it. Why? Because it was comfortable. It was known. Even though it was hurting me, burning me out, and making me drown in my own perceived success, I crawled back for more because I knew the rules of that game.
Aaron Tahir
Nov 30, 20254 min read


NOT MY MONEY
We spend so much of our lives terrified that people will spend our money, or that we will lose it. We grip it so tightly, white-knuckling our finances, terrified of the flow. But here is the truth. That tight grip isn't safety. It is constriction.
Arif Tahir
Nov 23, 20254 min read


The Rainy Day Trap
Discover why banking your money for a "rainy day" is a 1.0 trap. Learn to reframe failure and reinvest in your 2.0 self to unlock true entrepreneurial freedom and expansion.
Aaron Tahir
Nov 16, 20254 min read


The High Cost of 'Being Liked'
Discover the 'High Cost of Being Liked' and why your 1.0 need for approval is killing your 2.0 growth. Learn how to use your Soul's Ego and calm your brain's fear centre to evolve.
Aaron Tahir
Nov 9, 20253 min read


The Certainty Lie
How Waiting for 100% Proof Is Killing Your 2.0 Life Let's discuss that one thing that holds so many brilliant, ambitious people back from reaching their full potential : the need for certainty . The desire for 100% proof. The "I'll do it when..." or "I just need a sign..." This need for proof is the biggest lie your 1.0 mind tells you to keep you safe, small, and stuck exactly where you are. Your 2.0 life, the one you're dreaming of, doesn't live in the land of certainty. It
Aaron Tahir
Nov 2, 20254 min read


Universally Honest Money
Let's talk about money. Real, expansive, "how-did-they-do-that?" money. When you are in a position of honest growth, where you are being true to yourself, your ideas, and your unique strengths, you'll find that wealth becomes easier to come by. We are able to expand because there's no fear around "doing it right" or making sure it sounds like someone else. It's just you and you. This week’s theme: Universally Honest Money! But so often, that’s not what we see. We see the opp
Aaron Tahir
Oct 26, 20254 min read


Welcome! Your Journey to Authentic Sales Starts Here.
Hello and welcome! I’m so glad you’ve found your way to this space. Whether you're a seasoned entrepreneur or just starting to dream...

Aaron Tahir
Oct 7, 20252 min read
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