We are addicted to the 'How'. We treat it like a magic key. We believe that if we just find the perfect strategy, the perfect script, or the perfect funnel, everything will click into place. But here is the hard truth that your 1.0 mind doesn't want to hear.

We are biologically wired to seek comfort. In my own experience, I remember constantly being in the "hustle" culture for a long period. It felt heavy, it felt like hard work, and it was certainly not effortless. But I kept doing it. Why? Because it was comfortable. It was known. Even though it was hurting me, burning me out, and making me drown in my own perceived success, I crawled back for more because I knew the rules of that game.

Discover why banking your money for a "rainy day" is a 1.0 trap. Learn to reframe failure and reinvest in your 2.0 self to unlock true entrepreneurial freedom and expansion.